Idea Ultra with quad-core CPU

Idea Cellular unleashes its first phablet with a 5-inch display and a quad-core processor inside

Traversing on the successful rollout of 3G devices, Idea Cellular has now stepped into the phablet category with the launch of its flagship device – Idea Ultra. The charming and sleek phone is priced at Rs 10,500 and will arrive in a white colour variant.

Talking about the technical details of the device, the dual SIM phone with dual standby brings on board a 5-inch IPS display with a resolution of 854x480 pixels and a pixel density of 196ppi. It runs on Android 4.1.2 Jelly Bean. The handset is armed with a 1.2GHz quad-core processor that is paired with 512MB of RAM.

On the imaging front, the Idea Ultra boasts of an 8-megapixel camera on its back, complete with a LED flash. The main snapper is teamed up with a 0.3-megapixel front-facer for making video calls. Connectivity wise, there is support for 3G, Wi-Fi, Bluetooth and GPS. The phone houses 4GB of internal memory and offers expandable memory support up to 32GB. The handset is fueled by a solid 2,000 mAh battery and bears a tempting price tag of Rs 10,500.

As an introductory offer, the Idea Ultra is packed with freebies including 3GB of 3G data and free Idea TV subscription for 3 months with a pack priced at Rs 259. Those interested in buying the handset can do so from Idea retail stores across the country and from online retailers.

At the launch event, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end featureS in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5") category Smartphone with ULTRA, which is targeted at the evolving and experimental young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives."